_0011_capn-pix2.jpg

Cap'n Crunch

Need:

Shift the brand's consumer audience on social media from a family demographic to the fun loving man-child.

Solutions:

Create a new brand voice on social media that appeals to a cereal loving male demographic.

Results:

435% month to month engagement increase on Twitter (RT and Favorites)

Mentioned in Mashable in our first month of tweeting

 
 

Cap'n Crunch

 

The Need: 

Shift the brand's consumer audience on social media from a family demographic to the fun loving man-child.

 
 
 
 

The Solution:

Create a new brand voice on social media that appeals to a cereal loving male demographic.

 
 
 
 
 
 

Results:

435% month to month engagement increase on Twitter (RT and Favorites)

Mentioned in Mashable in our first month of tweeting

 
 

 
 

Some shirts your man-child brother would wear