FordPass is not just an app. It's the start to an insightful, innovative platform to help Ford Motor Company deliver better mobility solutions to their consumers. The 1.0 web experience was designed to assist the mobile app, but with future versions it too will become the most powerful engine from the comfort of one's home.
With just under 300,000 monthly views, corporate.ford.com is one of the first places for Ford to connect with consumers, career seekers and investors. However, the average time spent on the site was low. So how did we increase engagement? By hosting relevant and exciting content while utilizing global UX elements to help users find the content they are looking for.